What Would Myra Think?

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Gillette razors have been in the medicine cabinets for men for decades.  Gillette is known for their slogan "A Best a Man Can Get", which was introduced back in 1989 during Super Bowl XXIII.  The company has had sponsorships with Major League Baseball, athletes Derek Jeter, Roger Federer and Tiger Woods.  In 2002, the Boston based Gillette had its name placed on the home of the New England Patriots.


Photo courtesy of nesn.com
Now Gillette has a decision, does the company who just released a new campaign back in January called "The Best a Man Can Be", where they focus on men being their best, end its relationship and partnership with the New England Patriots amid the Robert Kraft scandal?

Gillette has stated that "it's time we acknowledge that brands, like ours, play a role in influencing culture".  That is a strong statement from a company who has its name hanging off the building of the six-time Super Bowl Champions.

In February it was reported that Patriots owner Robert Kraft was indicted for being involved in a prostitution scandal in Jupiter, Florida.  Kraft, 77, has plead not guilty to two misdemeanor charges of soliciting another to commit prostitution.  Authorities in Florida claim they have video footage of Kraft and 24 other men committing sexual acts at the Florida day spa, Orchids of Asia.

Gillette is now under fire due to a petition from Care2.com, asking for Gillette to take their name off Kraft's stadium.  The website wants the company to stand by its slogan it released in its new campaign. The petition has over 13,000 signatures, with a goal of 14,000.

Care2.com's petition claims that Gillette "is exploiting victims of human trafficking".  The petition also goes on to stay "we're asking Gillette to stop sponsoring Gillette Stadium, the home stadium for the New England Patriots - owned by Robert Kraft, who was just arrested during a human trafficking sting operation."
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Ok, let's stop right there and take a deep breath.  This topic of Gillette ending its sponsorship with the Patriots has been circling since early Wednesday morning.  What Care2.com leaves out is Robert Kraft was not arrested for being part of human trafficking - but he was arrested for allegedly soliciting, and the other for prostitution.

The website makes opinionated claims in its attempt for signatures on a petition.  For example, the petition claims that Orchids of Asia's "typical clientele included powerful businessmen, clergy members, and at least one other billionaire besides Kraft - all of whom knew their status in society could protect them as they abused women without their ability to consent."  The petition goes on to say that Kraft "knew the women were clearly victims of human trafficking", which as of now is completely false and untrue.

Here's my take, I want to first state, I do not condone human trafficking or women being used for sex acts.  If it turns out that Kraft was involved in bringing these women to America for the sole purpose of them being used for sex acts, I can get behind the thought process of Gillette ending its relationship with New England.  But what we know right now is Kraft is fighting this case and will have his day in court on March 27th.

In a day and age where clickbait rules the internet, many people read what they want to read and quickly make judgments from there.  If Kraft is found guilty of these charges, the NFL should suspend Kraft.  Despite our opinions on what he did is right or wrong, Kraft has a responsibility to conduct himself to a higher standard as an owner in the National Football League.  

The league should only punish Kraft for his actions, the thought of the team losing draft picks is ludicrous.

Just like the NFL, Gillette needs to wait and see what happens in this case.  Gillette, who has not commented on this petition from Care2.com, is in a position that if all this is true and Kraft is found guilty, they too need to stand by its brand and walk away from the New England Patriots and the Krafts.

At the end of the day as Kraft fights this case in court, it makes me wonder - what would Myra Kraft think of all of this?


Follow Chris on Twitter @ChrisHenrique.

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